Reach an important, elusive audience segment at a very reasonable cost
NHL Network Radio and Canada Laughs listeners are difficult to reach through traditional radio. They’re married, educated males with a household income over $100,000 – 22% have household incomes over $150,000. Together, these channels have more than 700,000 adult listeners per week between 25 and 54, with a combined average minute audience of almost 50,000 Adults 25 to 54.
This highly sought-after demographic do 98% of their radio listening in the car, and drive in excess of 250 KM per week. You will also be able to reach listeners beyond their vehicle – at home, on the go, or everywhere in between, with our groundbreaking SiriusXM Internet Radio.
Source: VMC Media/Zoomerang/SXM Listener Study Fall 2013.