SiriusXM Canada, the country’s leading audio entertainment company, and Barstool Sports, a leading comedy, sports and men’s lifestyle brand, are teaming up to launch a new 24/7 channel on SiriusXM, starting in 2018. The Barstool Radio on SiriusXM channel will air nationwide on satellite radios and on the SiriusXM app, and will showcase the site’s funny, irreverent and unfiltered approach to covering sports, men’s lifestyle, popular culture and more.
The news was announced yesterday by Barstool Sports founder Dave Portnoy. Portnoy’s announcement can be viewed here:
Last December, SiriusXM and Barstool teamed up to launch a daily show, Barstool Radio on SiriusXM, hosted by Barstool Sports founder Dave Portnoy, Kevin “KFC” Clancy and additional Barstool personalities. The new daily lineup on the Barstool Radio on SiriusXM channel will feature Barstool Radio, a rotation of existing Barstool podcasts and new, original shows. Additional details on that programming will be announced at a later date.
Barstool has a very unique and compelling voice in today’s media landscape and SiriusXM’s uncensored international platform is the perfect way for that voice to reach and interact live with fans across North America. The daily Barstool Radio show that launched a year ago has been very well received and the new channel will deliver Barstool’s brand of entertainment to SiriusXM listeners on a much larger scale 365 days a year.
“We’re excited to build on our relationship with SiriusXM. They’ve been big believers in our brand and our voice,” said Dave Portnoy, Barstool Sports’ Founder. “The results already speak for themselves this past year and the sky is the limit with this channel.”