CRM Analyst, Conversion – 14 Month Contract

Reporting to the Manager, Customer & Marketing Analytics – Conversion

The CRM Analyst, Conversion is passionate about all things data. When you look at data, you see connections, edge cases, problems, and possibilities. You love solving problems and not finding an answer on Google will not stop you. What will set you apart is your ability to embrace roadblocks and find ways through them You are responsible for collecting, analyzing, and reporting accurate information related to marketing activities, enabling the effective evaluation of performance and decision-making in the areas of Conversion

Job Details


Marketing-related activities:

  • Conduct pre and post analysis of marketing activities in relation to Conversion
  • Estimate list size for Conversion campaigns
  • Confirm eligible leads are being selected for their respective campaigns
  • Perform in accordance with established procedures related to the implementation, design, and analysis of CRM marketing programs
  • Provide analysis services to marketing and customer care including estimation of potential audience size, predefining selection criteria for third-party vendor
  • Deliver reporting of ROI, Conversion and take rates


  • Ability to break problems down into manageable pieces and identify key drivers
  • Understand materiality concerning analysis and be able to focus on the big picture and not be stuck in the small details
  • Identify edge cases and determine their impact on production problems, analysis, and reporting

Reports and recommendations:

  • Enable effective evaluation of performance and decision-making
  • Identify performance gaps and trends; as well as make recommendations
  • Assist in preparing forecasts related to Conversion
  • Prepare reports and presentations as required
  • Ensure continuous improvement of reporting process in terms of accuracy, efficiency, and overall effectiveness in driving better business decisions
  • Collaborate with cross-functional teams, including marketing and IT, to ensure data accuracy and consistency
  • Ability to manage multiple projects simultaneously

Managing and analyzing data:

  • Extract, transform, and load data from various sources, databases, and marketing platforms
  • Create profiles of segments including demographics and subscriber behaviour
  • Perform assessments and identify segments to target for programs
  • Track performance related to key metrics by segment
  • Implement and use tools for managing and analyzing data
  • Design tables, processes, and schedules to manage the increasing amount of data
  • Execute A/B tests to determine the revenue impact of marketing campaigns and activities
  • Analyze variances; identify trends and risks related to the Conversion
  • Support CRM team in managing and tracking Conversion performance against budget
  • Prepare ad hoc reports and intelligence to cross-functional teams as required
  • Identify voids in data and proactively find alternatives or solutions

Knowledge and Skill Requirements

Level of Education

  • Completion of college program in Business Administration, Statistics, Math, Engineering, or a related discipline and deep business insight is required

Job-related Experience

  • 2+ years’ experience performing data analysis in the financial or automobile industry
  • Minimum of 2 years of experience in SQL and Microsoft Excel along with a focus on Marketing Analytics
  • History of campaign execution, A/B test analysis and program post-mortem analysis
  • Experience using Python is an asset.
  • Experience in subscription-based industry is a definite asset

Skills & Background

  • Strong proficiency in Microsoft Office and SQL
  • Strong analytical skills and attention to detail, with the ability to translate data insights into actionable recommendation
  • Be able to develop, modify and improve SQL-based Stored Procedures
  • Have a high degree of comfort with rapidly changing ambiguous contexts and an ability to help chart a clear path forward in these contexts
  • Be entrepreneurial and have an eagerness to generate new approaches, spot opportunities, and initiate action
  • Bring a “can-do” attitude, with strong interpersonal skills and a collaborative mindset
  • Be data-focused, a quick learner, resourceful, and pride yourself in helping others along with the ability to work effectively in a team environment
  • Have experience working with large data sets and an openness to diverse ideas and perspectives


  • This position is frequently called upon to reach agreement with others to complete work activities; requires presenting a point of view at times and influencing others to adopt a specific course of action

As a result of the COVID-19 pandemic and the need to strengthen and promote health protection within SiriusXM Canada, employment is conditional upon the ability to provide authorized proof of full COVID-19 vaccination status, at least 14 days prior to starting employment with SiriusXM Canada. SiriusXM Canada acknowledges its obligations under the applicable human rights legislation and will comply with its duty to accommodate in appropriate cases.

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