Director, Product Development

Reporting to Vice President, OEM partnerships, Connected Services & Aftermarket

The Director, Product Development, is responsible for the development and ongoing management of SiriusXM Canada’s products and services. The role requires building relationships and working collaboratively with SiriusXM US to bring targeted products and services to the Canadian market. This includes regularly engaging with the User Experience Design team, Engineering, Quality Assurance, Marketing, Customer Care, IT, Legal and other corporate stakeholders to clearly identify, communicate and document features and requirements for Canada. This position is based in Canada with frequent travel to the US.

Job Details


  • Ensure successful development, implementation and maintenance of key products and services to support corporate strategic direction
  • Develop and present required business cases to obtain required approvals for strategic initiatives
  • Leverage and develop relationships with SiriusXM US to support Canadian development and launch efforts
  • Identify any post launch in-market issues; communicate issues to all affected teams
  • Work with SiriusXM US teams to define new feature requirements and adjustments as necessary over product lifecycle
  • Develop short-term and long-term service roadmaps for product and service portfolio
  • Define and drive SiriusXM customer lifecycle management roadmap for connected products; this includes connected vehicles, mobile apps, connected home and browser-based entertainment product catalog
  • Lead cross-functional activities in relation to key products and services
  • Work with internal teams to ensure product launch readiness for target dates, including provision of ongoing support to SiriusXM Customer Care, Marketing, etc.
  • Negotiate and execute all required agreements and contracts as required in support of partner initiatives
  • Support PR activities to generate awareness of new products, services and partnerships
  • Continuously monitor competitive apps to evaluate new service offerings and assess competitive threats
  • Provide status updates to management team regarding project progress, as necessary
  • Use reporting and analysis to better understand user behaviour and trends, in order to assist in better positioning of products and services
  • Effectively and accurately manage Product Development budget
  • Other related tasks as required

Level of Education

  • BS/BA in Business, Marketing or Engineering, or equivalent work experience

Job Related Experience

  • 10 years’ relevant experience in product development within CE, technology and IP environment
  • Minimum 5 years’ experience in product management of consumer digital and software products
  • Minimum 5 years’ experience in lifecycle management
  • 1-3 years’ experience working with Android and/or iOS mobile applications
  • Agile training and experience preferred
  • Experience with JIRA, JAMA, COGNOS, Microsoft OneDrive and Confluence preferred
  • Thorough knowledge of MS Office Suite (Word, Excel, PowerPoint, Visio, Project)

Skills and Background

  • Proactive attitude with solid problem-solving skills
  • High energy with bias for “doing” versus “managing”
  • Excellent aptitude for holding self and others accountable to high standard of performance
  • Strong analytical skills and aptitude for translating results into actionable plans
  • Demonstrated ability to bring structure to ambiguous environments and relate well to people at all levels of the organization
  • Ability to work with multiple cross-functional groups
  • Demonstration of positive, service-oriented attitude
  • Strong organizational skills with attention to details; prioritization skills
  • Strong consumer instincts with eye for clean user experience
  • Ability to project professional image in all forms of communication
  • Commitment to “internal client” and customer service principles
  • Ability to handle multiple tasks in fast-paced environment
  • Willingness to take initiative and follow through on projects
  • Demonstrable ability to express complex use cases in manner understandable to both business and technical stakeholders
  • Ability to communicate effectively with engineers and software developers
  • Good public speaking and presentation skills
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