SiriusXM and YouTube Announce A New Country Music Feature On The Highway

Singer-songwriter Kane Brown attends the 63rd Annual BMI Country awards on November 3, 2015 in Nashville, Tennessee.

Singer-songwriter Kane Brown attends the 63rd Annual BMI Country awards on November 3, 2015 in Nashville, Tennessee.

Photo by Erika Goldring/WireImage

There’s no guess work when it comes to figuring out what songs are hot in country music today.

SiriusXM and YouTube announced the launch of a new weekly radio feature highlighting a trending country song based on YouTube viewership data. The “YouTube Country Spotlight” will air on SiriusXM’s The Highway channel 56 as part of the channel’s weekly On The Horizon show. This is the latest example of the shared goal of SiriusXM and YouTube to support emerging new music from developing artists.

Kane Brown’s “Used to Love You Sober” will be the first song featured on SiriusXM’s “YouTube Country Spotlight.”

“YouTube’s work with SiriusXM is helping even more artists reach even more fans. Starting the new YouTube Country Spotlight is a key way for us to raise the profile of our growing community of country music artists”, says Vivien Lewit, Global Head of Artist Relations, YouTube.

“Collaborating with YouTube to offer SiriusXM listeners a country music feature based on YouTube data is a logical next step that builds on the great response to ‘The YouTube 15’ show on our SiriusXM Hits 1 channel, and the ‘YouTube EDM 15’ show on our BPM dance music channel,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “We are thrilled to team up once again with YouTube to launch this all new feature that highlights an emerging country song each week from the world’s largest music video platform.”

The “YouTube Country Spotlight” launches on Saturday, November 21 during On the Horizon, SiriusXM’s weekly radio show featuring host Buzz Brainard playing the next big hits in country music. On the Horizon airs on Saturdays at 12:00 pm, and rebroadcast on Saturdays at noon, 7:00 pm, 11:00 pm and Sundays at 4:00 am, 8:00 am, 12:00 pm, 4:00 pm, and 8:00 pm (all times Eastern) on The Highway channel 56, and through the SiriusXM App on smartphones and other connected devices, as well as at player.siriusxm.ca.

The Highway plays new country music. Listeners will hear music from Eric Church, Miranda Lambert, Jason Aldean, Blake Shelton, Luke Bryan and Carrie Underwood.

 

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