Dealer Programs

Pre-owned program

Give your pre-owned customers a free 3-month Platinum trial

Get closer to what your pre-owned customers love

Join over 3,200 dealers offering their pre-owned customers a 3-month SiriusXM trial subscription with the purchase of a factory-equipped vehicle. The complimentary 3-month Platinum trial includes ad-free music, plus the latest news, entertainment, podcasts and sports – in car and on the SiriusXM app.

  • All Satellite radio-equipped vehicles are eligible, regardless of manufacturer
  • The Dealer Demo Service is included: share the SiriusXM experience during test drives
  • Available to your dealership at no cost
  • No customer credit card required

How it works

Sign Up: Enroll in the program by authorizing SiriusXM to extract your pre-owned vehicle inventory sales info from your Dealership Management System (DMS)*

Resend Signal: Once the vehicle is registered in the dealership inventory, a signal resend is all that is required to activate your 9-month dealer demo subscription. This can take up to 3 days from inventory processing.

Sell: Once SiriusXM receives the vehicle sold record, the customer’s 3-month Platinum trial will begin without interruption.

What happens after I enroll?

After we successfully activate your dealership, you will receive a Welcome Kit in the mail with free SiriusXM materials for your dealership and your customers. Use the SiriusXM Dealer App to activate the demo service on all equipped vehicles on your lot.

*SiriusXM will use this data to activate the 180-Day Dealer Demo Service on your inventory and automatically start your customers’ complimentary trials.