Getting Started

Build loyalty with your customers

Give your customers the best SiriusXM has to offer. All SiriusXM-equipped new and eligible pre-owned vehicles* come with a free Platinum trial subscription.

Set up your customers for the best experience

New vehicles

Most new vehicles are factory activated, which means they will arrive on your lot fully functional. The Demo Service will automatically convert to a consumer account with a trial via the Retail Delivery Record process. If a vehicle radio is not active, use the Dealer Tool app to resend the radio signal.

Pre-owned vehicles

Refresh the radio 48 hours after the vehicle is placed into inventory, or any time prior to delivery. The Demo Service will transition seamlessly into the 3-month Platinum trial subscription, which automatically starts after a sold record is received. To refresh the radio signal, use the Dealer Tool app.

SiriusXM delivery checklist

For the optimum SiriusXM trial experience, follow these quick steps for new customer delivery:


Radio refresh

Make sure SiriusXM is ON. Having trouble? Use the Dealer App to resend signal.


Preset channels

Offer that extra level of personalization by presetting your customers’ channels before delivery.


Demonstrate SiriusXM

Ensure customers are comfortable with the functionality of SiriusXM.


The SiriusXM app

Remind customers that they can listen beyond the car — the SiriusXM app is included in their trial. Details on streaming registration will be included in their welcome communications.


Have a question?

Contact your SiriusXM District Sales Manager for assistance and make sure you complete your dealer training.

It's even easier with the SiriusXM Dealer Tool App

Use the SiriusXM Dealer Tool app to send a signal to vehicles on your lot from a mobile phone or tablet. The simple and easy-to-use scanner captures VIN barcodes to resend a signal, ensuring the radio is active for test drives and vehicle delivery. Showcase SiriusXM as a selling feature prior to delivery to make your customer’s drive better forever.

Existing SiriusXM subscriber checklist

Is your customer already a SiriusXM subscriber? If so, below are some tips to help manage their subscription and new vehicle purchase.

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Customers can add a new vehicle to their account, transfer any unused service, or deactivate a vehicle they no longer own.

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Current SiriusXM subscribers can call Customer Care at 1-888-539-7474 or visit for assistance.

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Remind customers to have both the old and new vehicle Radio IDs handy.