The Senior Manager, Customer Analytics at SiriusXM plays a critical leadership role in shaping how we understand, engage, and retain our customers. This individual will lead a team of analysts focused on delivering actionable insights from subscriber and listener data to drive growth, improve engagement, and improve profitability.
The ideal candidate combines analytical expertise with strategic thinking and a passion for transforming complex data into stories that influence decisions across CRM, Marketing, Finance and Call Centres.
Key Accountabilities
- Deliver actionable insights into subscriber behaviour that help improve acquisition, retention and lifetime value.
- Develop and oversee advanced segmentation, predictive modeling, and personalization frameworks that inform customer journey design.
- Conduct ad hoc analysis to uncover causes of unexplained results.
- Support data hygiene efforts and work to ensure consistent use of customer data across the organization.
- Conduct A/B tests and multivariate analyses to evaluate campaign performance.
- Present insights and recommendations to senior leadership, using data storytelling to influence business strategy.
- Manage and mentor a team of analysts, fostering a culture of curiosity, collaboration, and continuous improvement
Qualifications
- Bachelor’s degree in Statistics, Data Science, Economics, Marketing Analytics, or related field; Master’s preferred.
- 7+ years of experience in analytics or insights, with 3+ years in a leadership capacity.
- Proven success in subscription-based or media organizations (streaming, telecom, or automotive preferred).
- Expertise in SQL and proficiency with Python or R for advanced analytics. Experience with Databricks nice to have.
- Proven experience in digital marketing analytics, including performance measurement and ROI analysis across digital channels such as search, social, display, and programmatic media.
- Strong understanding of attribution modeling and measurement frameworks to quantify the impact of traditional communication channel (e.g., email, direct mail, and OTM) on customer acquisition, and retention.
- Hands-on experience developing and deploying machine learning models and advanced analytics solutions (e.g., audience targeting, segmentation, recommendation systems) using Python, or cloud-based platforms.
- Experience partnering with Data Engineering and IT to define data architecture, pipelines, and governance standards that support scalable analytics and modeling.
- Understanding of data integration from multiple sources (CRM, digital engagement, billing, call center, etc.) to create unified customer views.
- Deep understanding of customer lifecycle analytics and CRM data structures.
- Excellent communication and stakeholder management skills; ability to translate data into clear business narratives.
- Passion for the audio entertainment industry and for improving the listener experience through data-driven innovation
Core Competencies
- Strategic and Analytical Thinking
- Leadership and Team Building
- Customer-Centric Insight Development
- Cross-Functional Collaboration
- Data Storytelling and Visualization
- Innovation and Continuous Improvement
SiriusXM Canada is committed to equity in employment and programming.
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