Sponsorship opportunities now available for advertisers ahead of a historic World Cup cycle
TORONTO – December 15, 2025 – SiriusXM Media Canada today announced an exclusive partnership with Footy Prime The Podcast, Canada’s #1 soccer podcast and one of the country’s most influential and fast-growing voices in the sport. As part of this collaboration, SiriusXM Media will serve as the exclusive advertising and sponsorship sales partner for the podcast, offering brands new access to a passionate and highly engaged soccer audience.
Hosted by a celebrated lineup of former players, national broadcasters, and cultural personalities — including James Sharman, Craig Forrest, Jimmy Brennan, Amy Walsh, Dan Wong, and Jeff Cole — Footy Prime has become a trusted destination for fans seeking unfiltered conversation, sharp analysis, and authentic coverage of the global game. With consistent weekly episodes and deep roots in both the Canadian and international soccer communities, the show has emerged as a cultural touchpoint for fans across the country.
“This partnership reflects the growing appetite for premium soccer content in Canada, and we’re thrilled to welcome Footy Prime into the exclusive SiriusXM podcast network,” said Jon Hales, VP General Manager, SiriusXM Media Canada. “Footy Prime‘s credibility, humour, and deep fan connection position them as the perfect partner for brands looking to break through with soccer audiences—particularly in a World Cup year when passion and attention skyrocket.”
Sponsorship opportunities are now available through SiriusXM Media Canada, offering brands high-impact in-podcast integrations during a period of unprecedented soccer momentum, as Canada prepares to co-host the 2026 FIFA World Cup.
“Footy Prime is thrilled to join forces with SiriusXM as we gear up for the biggest year in Canadian soccer history. With our nation set to co-host the 2026 World Cup, we’re energized to grow even further thanks to the resources and expertise SiriusXM brings, helping us deliver the most comprehensive and entertaining coverage yet,” said James Sharman, host of Footy Prime The Podcast.
SiriusXM Media Canada’s podcast network represents the country’s number one collection of premium audio content, bringing together globally recognized voices and homegrown Canadian storytellers. SiriusXM Media delivers scale, depth, and diversity across every major genre — news, sports, society & culture, comedy, true crime, and entertainment — supported by SiriusXM’s cross-platform reach and advanced data capabilities. With coast-to-coast distribution, robust ad technology, and direct access to passionate, loyal listeners, SiriusXM Media Canada offers brands a powerful way to connect with audiences through high-quality storytelling, trusted hosts, and measurable results.
Brands interested in sponsorship opportunities can contact:
Ryan Ladisa
ryan.ladisa@siriusxm.com
416-526-1930
SiriusXM Media Canada
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About Footy Prime The Podcast
With a blend of timely and topical content, Footy Prime delivers unique, informative, and provocative commentary and interviews. Untethered from traditional broadcasters, Footy Prime covers soccer and the world of sports with insightful colour and high-energy banter. The podcast is the hub for sports passion and current affairs with a mix of genuine curiosity, humour, and entertainment.
About SiriusXM Media Canada
SiriusXM Media Canada is a leading audio entertainment company, delivering curated music, talk, sports, news, and podcasts to millions of listeners across the country. With exclusive content and advertising solutions that span SiriusXM Podcasts, Adswizz and TuneIn, SiriusXM Canada connects brands with engaged audiences at scale.
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