The winner receives a $25,000 grant and will represent Canada’s Francophone music scene at MaMA Music & Convention in Paris this fall
Montréal, QC – September 8, 2026 – SiriusXM Canada today announced Hawa B as the inaugural winner of Nouvelles Ondes SiriusXM, a national program dedicated to discovering and showcasing emerging Francophone artists. The announcement was made at the Festival de musique émergente en Abitibi-Témiscamingue (FME) on Saturday night, following standout performances by the three finalists, Grand Eugène, Hawa B and N Nao.
Hawa B takes home a $25,000 grant and will bring her music to the international stage this October with a performance at MaMA Music & Convention in Paris. The two other finalists each receive a $10,000 grant, along with mentorship opportunities and increased visibility across SiriusXM platforms.
“It’s a great honour to be the very first recipient of Nouvelles Ondes SiriusXM. I’m receiving this award at a truly perfect moment in my career. The support from SiriusXM will allow me to give my career a real boost,
but above all, to bring my upcoming projects to life with the resources to match my ambitions. I’m extremely grateful and can’t wait to show you what’s next”, said Hawa B. “This experience has given me so many opportunities to share my music, connect with new audiences and be part of an amazing community of Francophone artists. I’m so grateful to everyone who supported me along the way, and I can’t wait to represent French Canadian artists in Paris this fall.”
“This inaugural edition of Nouvelles Ondes SiriusXM showcased the tremendous richness and diversity of Canada’s next generation of Francophone music talent,” said Michelle Mearns, Senior Vice President, Programming and Operations, SiriusXM Canada. “Grand Eugène, Hawa B and N Nao each brought a distinct sound and perspective to the program and gave audiences an exciting look at the future of Francophone music in Canada. We are incredibly proud to name Hawa B as this year’s winner, and to support the next stage of her career.”
Marieme (host), Hawa B (winner) and Matilde Bourgeois (Manager, Canadian Content Development at SiriusXM)
A national platform for emerging Francophone talent
Launched in spring 2026, Nouvelles Ondes SiriusXM was created to discover, support and showcase emerging Francophone artists from across Canada. Following a national call for submissions, Grand Eugène, Hawa B and N Nao were selected as finalists by a jury of music industry professionals.
Over the summer, the three finalists each recorded an exclusive studio performance and music video, introducing audiences across the country to their music and artistry ahead of a nationwide public vote. The finalists also performed at the Festival d’été de Québec (FEQ) in July before reuniting at the FME for the final stage of the competition.
Throughout the program, acclaimed singer-songwriter Ariane Moffatt served as the official mentor, providing guidance and support to the artists along the way.
Nouvelles Ondes SiriusXM is part of SiriusXM’s ongoing tradition of supporting and elevating the best emerging Canadian music. SiriusXM continues to offer a leading platform for Canadian artists through its significant financial contributions and North American-wide reach. Through this program, the company aims to further strengthen its commitment to Francophone creativity and actively support the discovery of new talent.
Listeners can enjoy 24/7 Francophone artists on SiriusXM channels: Attitude Franco, Influence Franco, Racines Musicales, Les Tubes 80s-90s and Les Tubes Franco.
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About SiriusXM Canada
Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company, as well as on smartphones and all connected devices on the SiriusXM app. For more information, visit siriusxm.ca.
Join SiriusXM Canada on Facebook, on X, on Instagram and on YouTube.
SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
SiriusXM Canada has been designated one of Canada’s Best Managed Companies 17 years in a row and is currently a Platinum Club Member.
Source: SiriusXM Canada
Media Relations: Roy & Turner
Martine Laforce (mlaforce@roy-turner.com) and Janie Allard (jallard@roy-turner.com)
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