Ford to debut SiriusXM with 360L in the all-new 2021 Ford F-150

Ford models with new SYNC® 4 will feature SiriusXM’s most advanced audio entertainment platform

SiriusXM with 360L’s in-car audio entertainment experience delivers more channels, on-demand audio and better personalization

TORONTO – June 26, 2020 – SiriusXM and Ford Motor Company of Canada, Limited have announced that SiriusXM with 360L – SiriusXM’s newest and most advanced audio entertainment platform – will make its Ford debut in the 2021 F-150. SiriusXM with 360L is planned to be available on all future Ford models with its next generation SYNC® 4 communications and entertainment system. The news was first announced last night during Ford’s primetime global reveal of the all-new F-150.

SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choices in entertainment than ever before.

With SiriusXM with 360L, drivers and their passengers now get access to more than 10,000 hours of SiriusXM’s recorded On Demand content whenever they want – including exclusive interviews, unique shows and live performances. It also delivers more live channels than ever from SiriusXM’s acclaimed satellite and streaming lineup, which features an extensive selection of ad-free music, plus sports, entertainment, news and much more. SiriusXM with 360L’s personalized “For You” recommendations and ability to search for related content also make it easier than ever for listeners to discover more of the programming they love.

SiriusXM with 360L will be available in 2021 F-150 trucks scheduled to be available at the end of the year.

“The all-new 2021 F-150 is the toughest, most productive F-150 ever, it’s targeted to be the most powerful light duty full-size pickup. It’s a natural fit that F-150 is the first Ford vehicle equipped with SiriusXM with 360L, which is SiriusXM’s most advanced audio entertainment platform ever,” said Todd Eckert, Ford Truck Group Marketing Manager. “Seamlessly integrated into Ford’s new SYNC 4 infotainment system, SiriusXM with 360L gives Ford customers more options to listen to their favorite tunes, stay informed on breaking news, catch the score of the game and even more.”

“Ford has a long history as one of North America’s favorite automotive brands and we are excited to be introducing SiriusXM with 360L in 2021 model year Ford vehicles with SYNC 4, beginning with the all-new Ford F-150,” said Paul Cunningham, SVP, Sales & Marketing, SiriusXM Canada. “SiriusXM with 360L in Ford’s new SYNC 4 infotainment system delivers drivers and passengers more SiriusXM channels and programming choices than ever before with its revolutionary hybrid content delivery system.”

The benefits of SiriusXM with 360L include:

More variety

  • More channels available to listeners, including many of SiriusXM’s exclusive streaming channels.
  • Access to over 10,000 hours of on-demand SiriusXM exclusive shows, interviews and events in the car, giving listeners more of what they want, when they want to hear it.
  • Enhanced sports play-by-play offering gives listeners access to the official broadcasts for more pro and college teams.

A more personalized experience

  • Intuitive “For You” content recommendations enable listeners to discover more of what they love, based on listening habits, served on screen for easy, one-touch access.
  • Individual SiriusXM listener profiles allow multiple drivers and passengers to customize and maintain their own personalized SiriusXM audio experience.

Ease of use

  • Dynamic user interface makes it easier to browse by genre and allows for seamless navigation between satellite and streaming channels and SiriusXM On Demand content.
  • “Related” recommendations feature allows listeners to easily discover other channels and On Demand shows/episodes related to the currently playing channel and content.
  • The new Live Sports category puts all football, baseball, basketball and hockey games in one place, making it easier to find and listen to the game live during your drive.
  • Vehicle owners can subscribe to SiriusXM, manage their existing account, or contact SiriusXM directly from the touch screen on the dash when their vehicle is parked.
  • SiriusXM with 360L in the Ford F-150 can receive over-the-air updates to help stay up to date.

Ford owners and lessees receive a trial subscription to SiriusXM’s top tier All Access package when they purchase or lease any SiriusXM-equipped Ford vehicle. Those customers buying or leasing a 2021 F-150, and other future Ford models with the SYNC 4 infotainment system, can drive off the lot and immediately enjoy all of the satellite and streaming features that SiriusXM with 360L offers.

SiriusXM All Access delivers to consumers SiriusXM’s full lineup of varied programming, plus access to SiriusXM outside their vehicles on the SiriusXM app and on connected devices and speakers in their homes.  For more on all the programming that SiriusXM offers, and all the ways you can listen, go to www.SiriusXM.ca.

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About SiriusXM Canada

Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company and on smartphones and other connected devices as well as online at siriusxm.ca.

Join SiriusXM Canada on Facebook at facebook.com/siriusxmcanada, on Twitter at @siriusxmcanada, on Instagram at @siriusxmcanada and on YouTube at youtube.com/siriusxmcanada.

SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

SiriusXM Canada has been designated one of Canada’s Best Managed Companies 11 years in a row and is currently a Platinum Club Member.

About Ford Motor Company of Canada, Limited

Ford of Canada’s operations include a national headquarters, three regional offices, three vehicle assembly and engine manufacturing plants, two parts distribution centres, two R&D sites, and three Connectivity and Innovation centres. Ford employs approximately 7,000 people in Canada, while an additional 18,000 people are employed in the more than 400 Ford and Ford-Lincoln dealerships across the country. For more information, please visit www.ford.ca.