TORONTO – July 5, 2022 – SiriusXM Canada and Lubrico Warranty, the most trusted and recognized used car warranty provider in Canada, are pleased to announce a new partnership agreement. Now, all new Lubrico Warranty customers will be eligible to receive a three-month trial subscription to SiriusXM services with the purchase of a qualifying product.
Eligible customers with a factory-installed SiriusXM radio can opt-in to receive a complimentary three-month SiriusXM Platinum Plan trial when they purchase a Lubrico automotive warranty. The SiriusXM Platinum Plan delivers a full lineup of varied content with over 150+ channels that customers can enjoy in their vehicles, including ad-free music, artist-dedicated channels, comedy, talk, news and sports, plus an additional 200 channels on the SXM App, along with a wide array of podcasts, On Demand video, and more.
As an added benefit, new Lubrico Warranty customers who do not have a factory-installed SiriusXM radio are also eligible to receive a complimentary three-month SiriusXM Streaming Platinum trial with the purchase of a new Lubrico automotive warranty. With the SXM App, customers can enjoy SiriusXM service on their phones and at home on connected devices. For more information, visit: www.siriusxm.ca/ways-to-listen
This offer is available through Lubrico Warranty’s network of Authorized Selling Dealers, including franchises, independent partner dealerships, and auto service centers across the country. It is valid on any Lubrico Warranty product including the industry-leading premium Superior Protection warranty and Driver’s Shield: Lubrico’s innovative blend of optimal coverage and value.
“We’re very excited to work with Lubrico Warranty on this new partnership, providing a valuable tool for their dealers, and ultimately, increased value for the customer,” said Michael Mazgay, Vice President, Automotive Remarketing & Dealer Operations, SiriusXM Canada. “The number of SiriusXM-equipped vehicles in the market grows every year, we want to get as many of those customers as we can to tune in and experience everything we have to offer.”
“Teaming up with SiriusXM provides one more value-add to help us differentiate ourselves in the market, and serve our dealer partners better,” said Henry Hammond, Director of Product, Marketing, & Technology at Lubrico Warranty. “This partnership allows us to further enrich the customer experience by offering the best audio entertainment product available.”
For more information visit www.siriusxm.ca
About Lubrico Warranty
Founded in 1977, Lubrico Warranty is Canada’s premier aftermarket vehicle warranty provider. Lubrico has paid more than $200 million in claims to more than one million drivers, making them the most trusted & recognized warranty provider in the marketplace. With warranties for every vehicle make, model, & year, Lubrico provides peace-of-mind to drivers through profitable dealer partnerships.
About SiriusXM Canada
Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company and on smartphones and other connected devices as well as online at siriusxm.ca.
Join SiriusXM Canada on Facebook at facebook.com/siriusxmcanada, on Twitter at @siriusxmcanada, on Instagram at @siriusxmcanada and on Youtube at youtube.com/siriusxmcanada.
SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
SiriusXM Canada has been designated one of Canada’s Best Managed Companies 13 years in a row and is currently a Platinum Club Member.
SiriusXM Canada contact:
Senior Manager, Communications