‘TikTok Radio’ launches exclusively on SiriusXM today

A variety of TikTok creators join as channel hosts including Canadian host HINDZ (@hindzsight), Billy (@8illy), Cat Haley (@itscathaley), Lamar Dawson (@dirrtykingofpop), Taylor Cassidy (@taylorcassidyj), DJ Habibeats (@djhabibeats), and more

Channel celebrates launch week featuring guest hosting sessions from TikTok’s top creators and trending artists such as Alex Warren, Bella Poarch, Dixie D’Amelio, Ed Sheeran, Lil Nas X, Spencer X, and more

TORONTO – August 20, 2021 – SiriusXM and TikTok today announced the launch of TikTok Radio (ch. 4), the highly anticipated full-time music channel featuring the trending sounds that are redefining pop culture from TikTok. Presented by TikTok creators, tastemakers, top artists, and DJs, TikTok Radio will be available beginning today in vehicles and as a streaming channel on the SXM App, desktop, and all connected devices.

Sonically synched to the TikTok experience, the groundbreaking, full-time SiriusXM music channel will sound like a radio version of the platform’s For You Feed. A talented and diverse group of TikTok creators including Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj) will present music and share the stories behind the trends throughout each hour. Listeners can expect to hear trending songs from music’s next generation of rising stars, viral hits, throwbacks and whatever else the TikTok community is vibing to.

TikTok Radio debuts today with takeovers throughout the week from some of the most followed personalities and artists from the TikTok Community with “Creator Invasion,” which will feature appearances from Alex Warren, Ashnikko, Bella Poarch, Dillon Francis, Dixie D’Amelio, Ed Sheeran, Jack Harlow, Just Stef, JXDN, Lil Nas X, Loren Gray, Nessa Barret, Normani, Spencer X, Tai Verdes, Walker Hayes and more.

“Our groundbreaking new channel with TikTok is a first-of-its-kind, capturing the pulse of the global music culture, vibrancy and vitality found on the entertaining social platform and recreated as a full-time music channel on live satellite radio and our streaming platforms,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “The creators, who are also presenting the music on TikTok Radio, are deeply involved in the channel and will reflect the unique sound and personality of TikTok that is so enmeshed with today’s music culture and community. TikTok creators will be delivering new audio experiences for our listeners as they tap into the latest music trends on TikTok.”

“We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists and creators like this amazing group of hosts to new audiences,” said Ole Obermann, TikTok’s Global Head of Music. “Now SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format.”

Listeners will stay up to date on the moment’s most viral sounds with “The TikTok Radio Trending Ten,” a weekly countdown of the top 10 songs trending in the TikTok community, presented by the channel’s creator hosts. This show will debut on Fridays at 3 p.m. ET with replays throughout the weekend and will be available anytime on the SXM App.

Direct from TikTok’s For You Feed, TikTok Radio’s resident DJs, DJ Habibeats (@djhabibeats) and DJ CONST (@erinconstantineofficial) will spin LIVE, simultaneously, on TikTok and TikTok Radio every week. They’ll mix tracks trending across the TikTok universe, with hand-selected songs Fridays and Saturdays starting at 7 p.m. ET with replays throughout the weekend and anytime on the SXM App.

TikTok Radio is something that is completely new, and we haven’t seen something like this done before so I am honoured and excited to be a part of this. I love that I’m able to instantly express any thought or idea with people all over the world on TikTok, it’s a game changer for creators like myself. I actually got started making TikToks with my daughter to be able to relate to her more, but I had no idea how diverse it was until I dove in and started to share what I do. Listeners can expect a tone they have never heard on the radio before – I bridge mindfulness, entertainment and culture together in a way that resonates with everybody. I’m not here to be seen, I’m here to be felt.” — HINDZ (@hindzsight)

“TikTok started as a place for me to have freedom to express my passions and meet people who were interested in creating a community around it. I started in 2019 for fun and it quickly developed into a platform for me to spread joy through motivational videos, teach about Black history and culture, and create impact by uplifting other creators. The app has challenged me over time to be limitless with my creativity and authenticity which has inspired people to make positive change in their own life. One of the things I’m most excited about for being chosen as one the first hosts for TikTok Radio is being able to uplift and encourage more people just as I do on my account. As a creator who makes mainly Black culture content, I’m especially excited to give voices to music artists, trends, and creators who are making a huge difference on the app and beyond. One thing I can assure listeners on TikTok Radio is that I will always bring exactly who I am without boundary.” — Taylor Cassidy (@taylorcassidyj)

TikTok Radio marks another part of the collaboration between TikTok, SiriusXM and Pandora* to deliver access to groundbreaking programming, exclusive performances, special events, and some of music’s top and emerging talent to their loyal fans across each of their platforms.

For all information on TikTok Radio and the channel’s creator hosts visit: www.siriusxm.ca/tiktokradio

To listen to TikTok Radio please visit: www.siriusxm.ca/tiktokradiosxm

Subscribers can listen to TikTok Radio (ch. 4) online, on-the-go with the SXM App, and at home on a wide variety of connected devices including smart TVs, devices with Amazon Alexa or the Google Assistant, Apple TV, PlayStation, Roku, Sonos speakers and more. Visit siriusxm.ca/ways-to-listen to learn more.

*Pandora is not currently available in Canada

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About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Toronto, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

About SiriusXM Canada

Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company and on smartphones and other connected devices as well as online at siriusxm.ca.

Join SiriusXM Canada on Facebook at facebook.com/siriusxmcanada, on Twitter at @siriusxmcanada, on Instagram at @siriusxmcanada and on Youtube at youtube.com/siriusxmcanada.

SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

SiriusXM Canada has been designated one of Canada’s Best Managed Companies 12 years in a row and is currently a Platinum Club Member.

Media Contacts

SiriusXM Canada Media contact:

Jennifer Charlebois
Senior Manager, Communications
416-528-6678
jennifer.charlebois@siriusxm.ca

TikTok Media contact:

Miriam Fitting
Communications Manager, Canada
miriam.fitting@tiktok.com

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