Today, SiriusXM Canada announced a new multi-year partnership, making it Live Nation Canada’s official audio music streaming partner. The strategic partnership will shine a spotlight on live music and comedy events from coast-to-coast in 2022 and beyond with SiriusXM bringing on-site perks, activations, broadcasts and more to fans and SiriusXM subscribers.
“SiriusXM and Live Nation believe in the special connection live entertainment creates, and this partnership will expand our content and provide even greater access to must-see shows, giving SiriusXM subscribers and fans the opportunity to rediscover the experience of in person events,” said Paul Cunningham, SVP, Sales & Marketing, SiriusXM Canada. “Our content is more than just a playlist and gives subscribers access to exclusive interviews and performances by some of the world’s biggest stars. We look forward to adding even more amazing artists to the mix.”
“Live Nation Canada and SiriusXM both create one-of-a-kind entertainment experiences, which made this partnership a natural fit,” said Wayne Zronik, President of Business Operations, Live Nation Canada. “We know Canadians are eager to get out there and enjoy live events, and we can’t wait to bring these unforgettable moments to even more fans with SiriusXM.”
ALEXISONFIRE – PARTNERSHIP KICK OFF
To celebrate the partnership and return of live events, iconic Canadian rock band Alexisonfire will perform a concert – their only Toronto appearance this year – on April 27 at HISTORY, Live Nation Canada’s newest entertainment venue. The concert will be ahead of their 4-day concert series, Born & Raised, in their hometown of St. Catharines with co-headliner City and Colour. The band’s latest album and first record in 13 years, Otherness, will be released on June 24, 2022. The concert will give Canadians a taste of the access and unparalleled experiences that SiriusXM and Live Nation Canada will bring to fans and subscribers through the partnership. In addition, the exclusive concert broadcast will be available at a later date on SiriusXM’s The Verge (ch. 173).
ENHANCED CONCERT AND FESTIVAL EXPERIENCE WITH SIRIUSXM
As the official audio music streaming partner, SiriusXM Canada will be on-site at Live Nation Canada events and venues to give fans and SiriusXM subscribers unparalleled concert experiences and access. From Vancouver to Toronto to Montreal, SiriusXM will be at select concerts at RBC Echo Beach and Budweiser Stage and several festivals including Born & Raised, FVDED in the Park and Osheaga. On-site activations will vary but include an exclusive branded lounge area, live broadcasts, VIP access and memorable fan experiences.
As part of the partnership, SiriusXM subscribers will also have a series of exclusive perks including chances to win tickets to Live Nation events across Canada or cash that can be redeemed towards event tickets at ticketmaster.ca, and more.
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